Unlocking Purchase Preferences: Harnessing Psychographic Segmentation, Promotion and Location Strategies

Inter-purchase Time and Price Promotion Effect

VALSTM Psychographic: A New Way of Market Segmentation in India

Consumer behaviour is very unique in nature. Each of the consumers have different attitude towards the product. That is why marketing for a product is not everybody’s cup of tea. But some where they are connected to each other. Marketers nowadays are searching the connection between them in order to make their marketing process easy and affordable. This can be done only by creating the market s...

Demographic and psychographic associations of consumer intentions to purchase healthier food products

OBJECTIVE This study investigated the associations of nutrition concerns, demographics, universalism (community oriented) values, perceived control over personal health and food buying, and perceived influence over the food system with intentions to purchase low fat, sugar and salt (LFSS) food products. METHODS A national online survey of 2204 Australian consumers administered in November 201...

Harnessing the Potential to Quantify Public Preferences for Healthcare Priorities through Citizens’ Juries

Despite progress towards greater public engagement, questions about the optimal approach to access public preferences remain unanswered. We review two increasingly popular methods for engaging the public in healthcare priority-setting and determining their preferences; the Citizens’ Jury (CJ) and Discrete Choice Experiment (DCE). We discuss the theoretical framework from which each method is de...

Harnessing social media for health promotion and behavior change.

Rapid and innovative advances in participative Internet communications, referred to as "social media," offer opportunities for modifying health behavior. Social media let users choose to be either anonymous or identified. People of all demographics are adopting these technologies whether on their computers or through mobile devices, and they are increasingly using these social media for health-...